Mar 17, 2010

Leading Process Analytics Provider Martin Dawes Analytics Supports Rapid Growth With New Appointment

Copyright 2010 PR Newswire. All Rights Reserved
2010-03-17

Energy, Utilities and Communications Expert Bill Belcher Joins as Director of Sales

BOSTON, March 17 /PRNewswire/ -- Martin Dawes Analytics (MDA), a global process
analytics software provider, today announced that Bill Belcher has joined the
Company as Director of Sales in order to meet its rapid growth and subsequent
expansion into new markets and vertical industries. In this function, Mr.
Belcher is responsible for new market development and partner relationship in
the Energy and Utilities verticals. Specifically, he will further MDA's
commitment to delivering customers with proven process and business analytics
associated with Revenue Assurance, Fraud Management, Service Assurance,
Migration Assurance, Cost Optimization and Energy Trading and Settlement among
others.

Bill Belcher comes to MDA with more than 25 years experience in developing and
growing sales channels for large enterprise software companies serving a number
of vertical markets. Most recently, he served as Regional Vice President for
Digital Fairway Corporation where he drove direct sales efforts across the North
American Utilities/Utilicom, and oversaw the initiative to sell a new hosted
Communication Asset Management Software as a Service (SaaS) offering to Fortune
1000 customers. Prior to Digital Fairway, Belcher held numerous and highly
effective sales positions where he significantly grew revenue for companies such
as Spirent Communications, CoManage, Micromuse, Cambio Networks and GE among
others.

"We are thrilled to have Bill join our team and look forward to leveraging his
skills and expertise in selling strategic and conceptual solutions to complex
organizations," commented Drew Rockwell, Chief Executive Officer of MDA. "His
experience and ability to manage and grow sales translates into demonstrable
results. We look forward to having him build upon our ongoing success and to
helping us to continue to meet the ongoing business requirements of our growing
customer base."

About Martin Dawes Analytics

Martin Dawes Analytics is a global process analytics software company focused on
maximizing cash from and improving the performance of complex processes. The
Lavastorm Analytic Platform provides data and logic transparency at the atomic
level, scales to any level of complexity, is extensible across the order-to-cash
process, and delivers both ad hoc analytics and automated controls within one
analytic environment. This capability delivers powerful solutions such as
revenue assurance, fraud management, cost validation, customer management, risk
management, and core data analytics. For more information, visit
www.mda-data.com or call +1 617 345 5422 ext. 244.