Drew Rockwell on Information Management's DM Radio

Drew Rockwell, CEO at Martin Dawes Analytics was a featured guest on Information Management's DM Radio program this week in a segment titled, Embedded Analytics and Business Rules: The Holy Grail? 

In a fascinating discussion of the value and challenges stemming from embedded business rules, reusability of rules and the results for a business, panelists concurred with Drew's comment that "If you think about where a defect or error happens in a business, it's usually generated from a person making a mistake, a process being broken, or a system being broken. If you can embed analytics that detect and govern that process, that can detect those violations, and can pinpoint the source of the issue such as a training issue or recurring system error, then you've created an optimization moment."

The program description and link to the archived replay are below.

The effective combination of embedded analytics and business rules can pave the way for all kinds of valuable automation. Examples include next best offer which can boost sales; better fraud detection, which can limit losses; lower inventory, which can streamline operations and thus also lower costs; the list goes on. Tune into this episode of DM Radio to learn how, where, when and why to combine business rules with embedded analytics. We'll hear from Boris Evelson, Forrester; Dean Abbott, Abbott Analytics; Drew Rockwell, Martin Dawes Analytics and Robert Abate, EMC Consulting.

You can find the article on line here, or contact us at +1 617 345 5422 ext. 244 for more information.