LAVASTORM ANNOUNCES REBRAND AND ACCELERATED EXPANSION INTO THE DATA ANALYTICS MARKET
Martin Dawes Analytics Heightens Focus on Broad-Based Data Analytics -- Helps Customers Generate Cash from Internal Operations

BOSTON, MASS – February 3, 2008
Lavastorm, a leading global data analytics software provider, today announced that it is rebranding the company to Martin Dawes Analytics to more tightly link its brand with both its parent company and its broadening data analytic role in serving major service providers around the world. The rebranding culminates the strategic transformation of Lavastorm to an order-to-cash data analytic company whose powerful forensic software is helping its tier-one customers generate significant cash from internal operations.
"Our customers and our business partners have extended the use of our software and services well beyond their initial applications of revenue assurance and fraud detection," says Drew Rockwell, CEO of Martin Dawes Analytics. "They have done so for three reasons: to maximize revenue achievement, to reduce operational costs, and to gain transparency into a complex order-to-cash process. It is clear that the robust data analytics and controls we enable are increasingly a central capability for complex service providers, and are increasingly relevant as companies focus on revenue and cost optimization in these challenging times."

"We have deployed the Lavastorm Analytic Platform across a number of key business revenue streams, systems, and processes," says Mike Willett, Director, Fraud and Revenue Assurance at Telstra. "We are able to apply their platform to a range of critical data analytic needs, which provides Telstra important analytic flexibility, leverage, and business value."

While the overall company name will change, Martin Dawes Analytics will maintain the Lavastorm name and directly affiliate it with the product platform, which will now be called Lavastorm Analytic Platform™.

The change to Martin Dawes Analytics also more clearly links the company with its sister division, Martin Dawes Systems, a leading provider of software solutions that enable service providers to quickly and cost effectively deliver innovative services to market. Dewi Thomas, Managing Director of Martin Dawes Systems explains, "Our divisions are focused on helping our customers provide powerful operational solutions (MDS) and powerful analytics solutions (MDA) – each focused on optimizing the order-to-cash process. Whether operationally or analytically focused, each division shares a passion to help our customers achieve financial leadership – increasingly important in this stormy economic climate."

About Martin Dawes Analytics
Martin Dawes Analytics is a global data analytic software company focused on improving the performance of complex processes, such as order-to-cash. The Lavastorm Analytic Platform provides data and logic transparency at the atomic level, scales to any level of complexity, is extensible across order-to-cash, and delivers both ad hoc analytics and automated controls from one analytic environment. This powerful capability delivers powerful solutions to providers and for our business partners, such as revenue assurance, fraud management, cost validation, customer management, risk management, and core data analytics. For more information, visit www.mda-data.com or call +1 617 345 5422 ext. 244.

Lavastorm Analytic Platform is a trademark of Martin Dawes Analytics. The names of actual companies or products mentioned herein may be the trademarks of their respective owners.