Increasing Global Demand for Process-Driven Data Analytics Fuels Growth for MDA
Additional Solution Offerings, New Product, and Expanded Global Partnerships Underpin Company's Strength in Helping Organizations Maximize Cash from Operations
BOSTON, MASS - September 15, 2009 - Martin Dawes Analytics (MDA), a leading global data analytics software provider, today announced that, to date in 2009, the Company has signed 10 new customers and received major extensions from 12 existing customers. Together, this customer momentum has fueled year-over-year license growth of 169% and overall growth of 14%. New customers span six countries on five continents, and range from small regional communications providers to some of the world's largest telecom and cable operators.
Current and new customers are using the Lavastorm Analytic Platform to conduct a wide range of advanced data analytics, as well as implement automated controls within their complex operations including revenue assurance, fraud detection and management, customer analytics, revenue management and settlement analytics, among others. Additionally, MDA is experiencing increasing interest from new vertical segments such as energy and utilities, consumer packaged goods and the Public Sector, as demand continues to grow for software solutions that validate and optimize complex processes.
"Our ability to add new customers and increase our revenue per customer is based on our highly differentiated software and our ability to deliver extraordinary economic value quickly," said Drew Rockwell , Chief Executive Officer of MDA. "New and longstanding customers alike are capitalizing on the strength and flexibility of the Lavastorm platform, largely because it directly addresses the critical need to optimize complex business operations and maximize the cash generated from those operations - without requiring a data warehouse to conduct or complete the analysis. This is a clear signal that persistent process analytics is becoming a vital tool to improve business performance, both in responding to the economic downturn and in preparing for growth."
The Lavastorm Analytic Platform, including the Lavastorm Desktop - the single-user version of MDA's enterprise-class Lavastorm Analytic Engine released earlier this year, delivers process-driven data analytics that enable customers to optimize business operations. The solution delivers a fast return on investment as it helps organizations detect and eliminate the errors that degrade performance, and uncovers value that is locked up in complex and often opaque business processes.
"Our technology is delivering on its promise to maximize cash from operations - and that practical point is fueling our growth, even in a less than ideal economic climate," stated Victor Milligan , Chief Strategy and Marketing Officer of MDA. "Our customers are creating working capital and delivering greater shareholder value through our platform, which has always been the primary goal of our company and the key promise of process-driven data analytics."
About Martin Dawes Analytics
Martin Dawes Analytics is a leading global data analytic software company focused on maximizing cash from and improving the performance of complex processes, such as order-to-cash. The Lavastorm Analytic Platform provides data and logic transparency at the atomic level, scales to any level of complexity, is extensible across order-to-cash, and delivers both ad hoc analytics and automated controls within one analytic environment. This capability delivers powerful solutions, such as revenue assurance, fraud management, cost validation, customer management, risk management, and core data analytics. For more information, visit www.mda-data.com or call +1 617 345 5422 ext. 244.