xchange & B/OSS Magazine Article on How Process Analytics Can Improve the Customer Experience

Few would argue the idea that the customer is king; and, these kings are becoming even more powerful as providers focus on market share to ride out the recession. Operators are relying on ARPU gains to achieve better-than average market growth in the recovery period. Throughout this transition, providers are making strategic investments to improve the customer experience and therefore better position themselves to achieve short-term and long-term market and financial performance gains. This article discusses the importance of transparency and integrity across the order-to-cash process, and how the right analytics can help.

Click here to read the full article by MDA's Chief Strategy Officer Victor Milligan published in xchange and B/OSS magazines.